This privacy statement summarizes how BTI Brand Innovations Inc. (“BTI”) collects, uses, discloses and retains your personal information.
The Program allows enrolled and approved members to earn and redeem Driven Dollars (“Driven$”) at the participating Dealers.
Miles Driven™ or the Miles Driven™ Program is a loyalty marketing program owned and operated by BTI Brand Innovations Inc. The Miles Driven™ Program allows enrolled and approved members to earn and redeem Driven Dollars (“Driven$”) at the participating Automobile Dealers. A key element of the Miles Driven™ Program is our data analytics and marketing capability to maximize our members' ability to earn and redeem miles. BTI is especially sensitive to the importance of the personal information that our members entrust us with. To maintain our members' trust and loyalty, we are committed to respecting their privacy and protecting their personal information.
We collect identity and contact information when you register for the Miles Driven™ Program. We also collect information through your participation in the Miles Driven™ Program, including your vehicle, Driven$ accumulation and redemption activity and when you use or view our websites, mobile site and app or emails.
We use your personal information to administer the Miles Driven™ Program, better understand your preferences and interests, and communicate offers about accumulation and redemption opportunities.
BTI and its Dealer partners share your personal information in order to administer the program and your account, and to make offers about accumulation and redemption opportunities, benefits, products and services. Partners and suppliers are contractually obligated to maintain confidentiality, safeguard all information provided to them, and use the information disclosed to them only for Miles Driven™ Program‑related purposes.
BTI protects your personal data using a range of physical, operational and technological safeguards that prevent unauthorized access to and disclosure of it. When no longer required, personal information is destroyed, anonymized or disposed of using secure methods.
The collection and handling of certain personal information is necessary to maintain membership and accumulate and redeem Driven$. You may, however, opt out of the collection and/or handling of your personal information for other purposes—including opting out of receiving marketing and promotional material from BTI and its partners—by modifying your communication preferences (to receive or not to receive offers). You can do so by logging in to your member account online at Miles Driven™.ca/myaccount or by contacting us at the addresses and number provided below.
You may also contact the BTI Privacy Officer, either by email at privacy@Miles Driven™.ca, or in writing to:Miles Driven™ Privacy Office 302 Queen Street South Mississauga, ON L5M 1M2
Miles Driven™ and Driven$ are Registered Trademarks of BTI Brand Innovations Inc.
Last Updated: January 2014